Park Bench Solutions

Park Bench Solutions Inc. (Tampa, FL)

Fast-growing tech company Park Bench Solutions needed to rebrand their existing flagship software (odin), create and market new services, and give their overall digital presence a facelift.

This extensive partnership covered expansive design and marketing initiatives to help grow their business from a 2-man shop to the larger entity that exists today.

Some of our provided initiatives (all original, proprietary concepts and art created by FESTHAUS):
– complete rebrand of primary product/service (odin)
– new proprietary supplemental design assets
– design, writing, development and activation of website (2nd iteration)
– design, script and animation of new event and web-based videos
– design and writing for new marketing collateral
– design of new media for trade show booths
– and assistance with online marketing of new additional services.

CONCEPT DEVELOPMENT
BRANDING & STORY DEVELOPMENT
SCRIPT & COPYWRITING
2D / 3D DESIGN & ANIMATION
VIDEO STORYBOARDING, MOTION DESIGN, EDITING & AUDIO
WEB DESIGN
SOCIAL MEDIA & EMAIL DESIGN
PHYSICAL MARKETING COLLATERAL DESIGN
EXHIBIT MEDIA DESIGN

MEDIA DESIGN

We have created a variety screen-based media for Park Bench, including active web banners, explainer videos, email marketing posts, and animated social media spots.

IDENTITY DESIGN

We developed a completely new identity package for Park Bench. This included a new overall brand language, design guide for PBS’ signature software (odin), family logos, and other supporting design, graphics, animation and illustrations.

Logo & Iconography

Their new brand language was based off of the main logo.

From there, the supporting logos (for capabilities that when blend together form the main logo), and additional assets such as supporting iconography, infographics, backgrounds, and spot illustrations were formed.