Wildlights
Columbus Zoo (Columbus, OH)
A fully-animated seamlessly-looping video projected onto Columbus Zoo's Vanishing Giants building facade for their annual nighttime holiday event, Wildlights.
CONCEPT DEVELOPMENT
STORYBOARDING
2D / 3D DESIGN & ANIMATION
EDITING
RENDERING & DELIVERY
VIDEO DESIGN
We created a fully animated welcome video for Columbus Zoo’s annual holiday event, “Wildlights”.
Partnering with the zoo’s event production agency, and using supplied design equity (logos / branding, commercial content, characters, and still imagery), we created 4 unique animated shorts (+ transitions) based on their commercial characters.
We scripted, boarded, and designed original concepts, then animated characters from static illustrations and placed them in newly created environments to interact with newly designed 2D & 3D elements.
This looping video was projected onto the zoo’s Vanishing Giants building facade, which welcomed guests to the event as they entered.
Four animated scenes
Four animated transitions
Scenes
Within the guidelines of four scenes based on characters from their Wildlights commercial, we wrote these original narratives, designed background content to support the characters, and pitched the concepts via storyboards in context of the building facade (below).
Visual Concept & Story Development
Transitions
Within the guidelines of four scenes based on characters from their Wildlights commercial, we wrote these original narratives, designed background content to support the characters, and pitched the concepts via storyboards in context of the building facade (below).
Visual Concept & Story Development
Prep
Schematics & Concept Art
Beyond the original scope of the project, we developed a rough 3D model (eyeball rendering) of the building facade to determine the size and placement of the video projection. We followed with a 3D model + illustrated concept art to show intent. (Process below.)
